Pet Rocket Brand kit · October 2026
The Pet Rocket brand kit
One place for everything that makes Pet Rocket feel like Pet Rocket: what we stand for, how we sound and how we look. For anyone who writes, designs or films for us.
Start here
Make every child love learning.
Everything in this kit serves that mission. Read the fundamentals first, then the guide for what you are making.
Pet Rocket is a times tables and division game for children. A child flies their own pet to the Moon: every right answer lifts the rocket, and every table they know becomes a new planet. Free to play, with no ads and no account needed. With the Moon Pass, parents see exactly which sums still go wrong.
Writing in Dutch? Read the Dutch version of this kit: its core texts are the originals. Other languages follow the same principles; they are never word-for-word translations.
Brand fundamentals
Mission, vision and focus, our values, the promise, positioning and the messages we use everywhere.
Copywriting guide
How Pet Rocket sounds to children and to parents, the words we use and avoid, and every country's school signs.
Visual design guide
Logo, colour, type, the pets, the Moon and planets, buttons, the Moon Pass pill and share images.
SEO guide
One page per search term: titles, headings, slugs, descriptions and hreflang in every language.
Video guide
Our videos, how we script and voice them, captions, posters and technical specs.