Pet Rocket Brand kit
Brand fundamentals
What Pet Rocket stands for, and the words we use to say it.
Overview
Our brand framework in one view. It explains why Pet Rocket exists, where we are heading and what we do today, and it is the base for every text, design and video.
| Part | Question it answers |
|---|---|
| Mission | Why we exist |
| Vision | Where we are heading |
| Focus | What we do today |
| Values | How we behave, always |
| Brand truth | What parents recognise |
| Brand promise | What every family can count on |
| Differentiators, selling points & positioning | Why us, and not another app |
| Pillars & messages | What we say, and to whom |
Mission, vision and focus
Mission: why we exist
Make every child love learning.
Make learning so much fun that children want to keep practising on their own.
Vision: where we are heading
To become the world's most loved learning adventure for kids.
A world where millions of children learn, grow and build confidence through play.
Focus: what we do today
Making times tables and division practice fun, effective and rewarding.
Helping children master their times tables and division facts through an adventure with their own pet.
The mission and vision are bigger than times tables on purpose. Confidence is the real goal; the tables are where we start.
Values
Six values we never trade away. If a feature, a text or a deal breaks one of them, we don't do it.
Safe
No ads, no chat and no account needed. Children start playing straight away, without sharing personal details.
Honest
We only promise what Pet Rocket really does.
Playful
Children practise together with their own pet, not just for points.
Encouraging
Mistakes are allowed. We cheer every attempt and celebrate every step forward.
Simple
One sum at a time. Play straight away. Nothing to install.
Like at school
We use the maths signs, words and methods children know from school, in every country.
Brand truth and promise
Brand truth: what parents recognise
A child who gets stuck on the times tables often starts to believe they are bad at maths. Tables only stick when you practise them briefly and often, and when you know which sums are still hard. At home, that last part is usually the hardest. Every table that does click gives a child confidence for the next one.
Brand promise
Discover which times tables your child still finds hard.
Our core line for parents, in every channel. It names the pain parents feel, and what Pet Rocket solves.
In full detail (accuracy per table, the hardest sums, a 14-day chart) this is part of the Moon Pass. The free game shows a short summary after every round. When the promise is next to "free", say what the Moon Pass adds.
Key differentiators
- Free to play straight away, no account needed. Every table a child knows becomes a planet, so parents see which tables are known. With the Moon Pass they see exactly which sums go wrong, still without an account.
- Different from the big players. Squla, Rekentuin and Times Tables Rock Stars need an account or a school login. Small privacy apps are paid downloads with at most an overview per table.
- Times tables and division together, with the signs and words of the classroom in each country.
- Made by a dad, for his son. Independent of any maths method, school network or government.
Unique selling points
No single feature is unique; the combination is. Pick one or two that fit the pain of your audience, never all eight.
Stop guessing which tables your child still finds hard. Free to play, no account needed. With the Moon Pass, you see exactly which sums go wrong.
Our main selling point: what neither the big players nor the small privacy apps offer together.
| # | Selling point | Pain it answers | Free or Moon Pass |
|---|---|---|---|
| 1 | Discover which tables your child still finds hard. | "I don't know where it goes wrong." | Free: the planets show which tables are known. Moon Pass: which sums go wrong, results per table |
| 2 | The hard sums come back more often. | "They just don't stick." | Moon Pass (Times Tables Coach) |
| 3 | Your child asks for another round. | "Practising is a fight every evening." | Free |
| 4 | No account needed, no ads, simply safe. | "Apps are full of ads and accounts." | Free |
| 5 | Play straight away, nothing to install. | "I have no time for hassle." | Free |
| 6 | Times tables and division together, like at school. | "Division keeps getting stuck." | Free up to 10, 11 and 12 in the Moon Pass |
| 7 | One link for the whole class, no pupil names. | Teacher: "I don't know what sticks with my class." | Free |
| 8 | Made by a dad, for his son. | Trust | — |
For parents: 1 as the headline, 3 as the solution, 4 as reassurance. For schools: 7 with 4 and 5. Points 1 and 2 sell the Moon Pass. Not a selling point: seven languages (a bonus) or "learns faster" as a fact (not measured yet).
Positioning statement
Brand pillars
Five pillars carry every message. Pick the one or two that fit your audience; never all five at once.
To the Moon with your pet
A learning adventure children want to play on their own.
Smart practice, visible growth
The Times Tables Coach gives extra practice on the sums that are still hard. Parents follow the progress.
Every table is a victory
We make progress visible and celebrate what children learn.
Simply safe
No ads, no chat and no account needed. Play straight away, without worries.
Like at school
The familiar signs, words and approach of the classroom, adapted to each country.
Messaging
Elevator pitch
Short messages
| Audience | Message |
|---|---|
| Parents | Discover which times tables your child still finds hard. |
| Parents | Times tables practice. No account needed, no ads, simply safe. |
| Teachers | Times tables practice for your class. No logins, no pupil names, simply safe. |
| Teachers | Play straight away. Nothing to install, no ads. |
| Children | To the Moon with your pet! |
| Children | Every table you know is another planet. |
| Campaign | To the Moon with your pet. Times tables practice they enjoy. Free, with no ads and no account needed. |
Boilerplate
For press releases, directory listings and the bottom of articles. Use it as a whole; don't shorten the facts.
With the Moon Pass (€9.99 per year), families get the personal Times Tables Coach, which gives extra practice on hard sums, detailed progress statistics, the 11 and 12 times tables, printable worksheets and a bonus game for learning to tell the time.
For every new paying family, Pet Rocket donates €1 to Teach For All, a global network working for equal opportunities in education.
Pet Rocket is an initiative of Steven Snyers, SNRS Consult BV.
About Pet Rocket
| Product | Times tables and division game for children, played in a web page on a phone, tablet, Chromebook or computer |
| Free | All times tables and division tables from 1 to 10 |
| Moon Pass | €9.99 per year in Europe, $9.99 per year elsewhere, cancel anytime: Times Tables Coach, full statistics, tables 11 and 12, worksheets, certificate, bonus game Telling the time, several children |
| Giving back | €1 (or $1) per new paying family to Teach For All |
| Languages | English (UK, on /), American English (/en-us/), Dutch, French, German, Spanish, Chinese and Hindi |
| Founded | 2026 by Steven Snyers, Herenthout, Belgium |
| Web | playpetrocket.com · YouTube @PlayPetRocket |
| Contact | [email protected] |
Product names
Names are proper nouns: always with a capital letter, never translated word by word.
| Name | NL | EN (UK) | EN (US) | FR | DE | ES |
|---|---|---|---|---|---|---|
| Brand | Pet Rocket | Pet Rocket | Pet Rocket | Pet Rocket | Pet Rocket | Pet Rocket |
| Paid pass 🌙 | Maanpas | Moon Pass | Moon Pass | Pass Lune | Mondpass | Pase Luna |
| Adaptive practice | Tafelcoach | Times Tables Coach | Multiplication Coach | Coach des tables | Einmaleins-Coach | Entrenador de tablas |
| Trophies | Prijzenkast | Trophy cabinet | Trophy cabinet | Trophy cabinet | Trophy cabinet | Trophy cabinet |
| Weekly update | Ruimtepost | — | — | — | — | — |
Write Pet Rocket as two words with two capitals. Never PetRocket, Petrocket or PR in public text.