Pet Rocket Brand kit
Video guide
How Pet Rocket looks and sounds when it moves.
Overview
Short videos that show the real game and speak to the parent's pain. About 30 seconds, music and a voice-over, captions in every language.
Watch the video · Captions · On the home page
Watch the video · Captions · On the Dutch home page
Watch the video · Captions · On the teacher page
Watch the video · Captions · On the teacher page
Watch the video · Captions · On the teacher page
Watch the video · Captions · On the teacher page
| Video | Where | Languages |
|---|---|---|
| Intro | Home and relevant pages for parents | Dutch version on Dutch pages; English everywhere else for now |
| Teachers | Teacher pages only | NL, EN, FR, ZH voiced live · DE, ES, HI show the English video until a voiced version exists to do |
Files
| Video | Video file | Poster | Captions |
|---|---|---|---|
| Intro · English | pet-rocket-intro.mp4 | pet-rocket-intro-poster.jpg | pet-rocket-intro.en.vtt |
| Intro · Dutch | pet-rocket-intro-nl.mp4 | pet-rocket-intro-nl-poster.jpg | pet-rocket-intro.nl.vtt |
| Teachers · English | pet-rocket-teachers-en.mp4 | pet-rocket-teachers-en-poster.jpg | pet-rocket-teachers-en.vtt |
| Teachers · Dutch | pet-rocket-teachers-nl.mp4 | pet-rocket-teachers-nl-poster.jpg | pet-rocket-teachers-nl.vtt |
| Teachers · French | pet-rocket-teachers-fr.mp4 | pet-rocket-teachers-fr-poster.jpg | pet-rocket-teachers-fr.vtt |
| Teachers · Chinese | pet-rocket-teachers-zh.mp4 | pet-rocket-teachers-zh-poster.jpg | pet-rocket-teachers-zh.vtt |
Video categories
| Type | For | Length |
|---|---|---|
| Intro | Parents: what Pet Rocket is and why it helps | 25–30 s |
| Teachers | Teachers: one link, no logins, the class overview | 25–30 s |
| How it works | Parents with a Moon Pass: the Times Tables Coach, statistics | 30–60 s |
| Social shorts | Parents on social media, vertical | 10–20 s |
Scripting
- Pain first, then the game, then the reassurance. The same order as all our copy.
- Show the real game, recorded from the site. No made-up screens or features.
- Say it the way a parent talks. Short sentences that work without the picture.
- End with the site address and one line: free, no ads, no account needed.
- The master script is written first with Steven; other languages follow the same principles, never word for word.
Voice and music
- A warm, calm voice, never a sales voice. Each language gets a native voice (made with Higgsfield voices).
- Light, cheerful music under the voice; the voice always wins.
- No background noise. A version with hiss or breathing-like sounds doesn't go live; show the English video instead.
Look and feel
- The night-sky look of the site: Space 900 background, gold and coral highlights, Baloo 2 for any text on screen.
- Screen recordings at full resolution, cursor hidden, one action at a time.
- Real children only with written permission of a parent, never with their name, school or face close-up without that permission.
Technical specifications
| Format | MP4, H.264 video, AAC audio |
| Size | 1920 × 1080, 16:9, 30 fps (social shorts 1080 × 1920) |
| Length | About 27 seconds |
| File size | 3–5 MB |
| Poster | A JPEG still per video, same name with -poster.jpg |
| Captions | WebVTT per language: pet-rocket-intro.en.vtt |
| On the site | Nothing downloads until someone presses play |
| Safe area | Keep text and the logo 5% away from every edge |
YouTube and release forms
- Channel: youtube.com/@PlayPetRocket, kept low-key until there is more content.
- Title: the pain or question first, then "· Pet Rocket". Description starts with the elevator pitch.
- Anyone on camera signs a release form; for a child, a parent signs.